WestJet on Realizing Fuel Efficiencies
On a wonderful Saturday morning, here I am checking my email. I get the weekly newsletter from WestJet, a very popular airline in Canada, that describes a new program they are launching. Over the past 10 years, WestJet has been killing the airline competition in Canada - so its one of those companies you really give some attention to when they launch a new program.
So here it is, their new program on “Realizing Fuel Efficiencies”:
CALGARY, Alberta. April 1, 2006. WestJet announced today that it will be launching a new program where guests can assist the airline in realizing fuel efficiencies.
“Our Blended Winglet Technology has allowed us to reap the benefits of improved fuel efficiency,” said Richard Bartrem, WestJet’s Director Brand and Communications. “Knowing this, we commissioned a number of studies to determine how this principle could be applied inside the aircraft with our guests. The results were conclusively positive; the combination of specific hand and arm positions of our guests has a direct impact on our fuel efficiency.”
“Beginning today, we ask that every guest aboard a WestJet aircraft assume the in flight winglet position upon takeoff,” says Bartrem. “This involves straightening the arms at a ninety-degree angle to the side of the body, holding the fingers together, and positioning the hand at a ninety-degree angle upward. For more information, visit westjet.com and click on the ‘Blended Winglets’ banner.”
The airline is confident the increased roominess of their Boeing Next-Generation 737 aircraft will ensure all guests are able to fully participate in this cost-saving measure.
BLENDED WINGLET TECHNOLOGY! Are you kidding me? I could picture all the kids having fun doing this on the plane, but the seniors? Thats gold! Then I looked at my calendar and realized its April 1st!
If you check out the WestJet Corporate Website you’ll see this under the press release:
No, WestJet is not requesting that our guests assume “specific hand and arm positions” that mimic our Blended Winglet Technology in order to save money on fuel. However, we are saving you money – that’s no joke! Check out our seat sale for great low fares.
